Maybe not the most timely or well-placed article, but nonetheless, one that has value. Like many of you, I am a continual learner. I love to learn new things and apply them to my life and while reading newsletters sometimes contain valuable tidbits of information, they rarely give you the depth on a subject that is going to be a true benefit to you.
When I first started readying news- letters and blogs I became consumed with them. I would spend hours every day, gathering bits and pieces of information, just enough information to make me dangerous. Honestly, give me two facts that you have learned from a newsletter that you remember. Point proven. The more time I have spent/wasted gathering these wonderful tidbits, the less time I have had to become the expert in what really excited me.
For me, the true value of a newsletter became quite apparent when I increased my trivial pursuit skills but remained unknown in my area of expertise. Newsletter’s do provide me with value when they guide me to websites, upcoming workshops, books, conferences, webinars, and multiple opportunities for me to grow in my chosen area are what I find valuable.
Here are the top five reasons most newsletters fail:
- They try to solve all your problems in 3 paragraphs.
- They provide too little valuable information to make a different in the reader’s life.
- They don’t highlight the upcoming opportunities.
- They are trying to sell you something.
- They focus on what “they” think you need rather than what you really want.
A friendly piece of advice, don’t waste your valuable time learning things you don’t want to know. Focus on your passions and find a resource that directs you there.