18 Buckets of Money: Banners
For many people, once they launch a website, they do so thinking that “Ok, now the money will just come rolling in.” Depending upon the business, they may just do very well. But, having spent the best part of the last 20 years working with websites, I can tell you that more often than not, it takes a bit of time. Unfortunately, for many businesses (web or otherwise) the number one reason for failure is under-capitalization. Thus, making money right off the bat serves the long term vision of the business best of all. Because I wanted my customers to do well (and therefore be able to pay their bill), I looked for ways to create alternative revenue streams, while the core business would grow in the time they needed. Over a period of time, I was able to discover eighteen of what became known as the “Buckets of Money”. I will over the next few articles share these with you, enjoy!
This initial article will focus on a bucket that most of you will have of already heard. I do this for a couple of reasons.
- Why not get the obvious ones out of the way and
- If you see that these methods are something that others have already done with success, you are more likely to try them yourself. So, with that, here we go!
Bucket number one is, Home Page Banners. If you have ever been to a commercially viable website, you have seen a banner.
These tend to be large, and noticeable. They are most often at the top of the page, rectangular in shape, and colorful. Frequently
they are in a related industry to the website you are visiting. They are linked, to the site who paid for them to be shown.
There are a couple of varieties of banners, and you should use care for which you use. Let’s talk about them.
- Direct banners – By this, I mean the standard bearer to the banner party, the static banner. This banner, most often with little if any animation, is the one most often seen. Usually these are very wide, and not very tall. This is the one that started it all!
- Rotation banners – These banners provide for multiple advertisers to appear in the same space as the direct banner. They will swap in and out, on a timed basis. In addition to allowing for more advertisers (and more money) they also add some animation to your website!
While not technically another “variety” of banner ad, I want to address “Packages” here. This is the first chance to do so, and if I waited, I run the risk of bringing up the idea after one of the buckets where it could have been included in a package!
A package, which is the concept of having a collection of offerings or properties brought together, at a discount. This allows the buyer to get a superior price, and the seller to need fewer customers before the offerings are filled! A real win-win wouldn’t you say?
Stay tuned, the next time we are together, we will get to a look into Affiliate Programs!