18 Buckets of Money: Newsletter Advertising
For many people, once they launch a website, they do so thinking that “Ok, now the money will just come rolling in.” Depending upon the business, they may just do very well. But, having spent the best part of the last 20 years working with websites, I can tell you that more often than not, it takes a bit of time. Unfortunately, for many businesses (web or otherwise) the number one reason for failure is under-capitalization. Thus, making money right off the bat serves the long term vision of the business best of all. Because I wanted my customers to do well (and therefore be able to pay their bill), I looked for ways to create alternative revenue streams, while the core business would grow in the time they needed. Over a period of time, I was able to discover eighteen of what became known as the “Buckets of Money”. This is column thirteen in an eighteen column series… so with that said, on with the show.
So, you have decided to have a newsletter. Great idea. It is a superb way to get people to read messages from you, to promote your business and to do so in a way that your identified audience is open to hearing from you. Now that you have that much taken care of, how about creating some revenues? Ready to learn more? Here we go:
- Title Bar – As with all forms of advertising, think about who you reach, what you know about them, and who else may want to reach out to them. For your “Title” advertiser, think big company who would want their name tied to yours, and wants to have everyone know you are joined at the hip. Of course, use care, because you are also joined at their hip now!
- Section Header – Give some consideration to having areas of your newsletter to which you can give “labels”. You can then look to have advertisers in a section by section basis. For section ideas, think of headers like Service or Events or Staff Notes.
- Column Ad – If you have content in your newsletter, where the author is set up on a recurring basis, you will also discover that some portion of your audience wants to read that individuals words. Because that is so, there are people who would pay to have their message always along for the ride. An example could be: “Bob Jack’s column brought to you by Ted’s Tekhaus”
As you can see, having the newsletter is even more valuable to you than just getting your word out! If you going to take the time to put together a good regularly scheduled message, you might just as well take some time to create some money for yourself as well!
Stay tuned, the next time we are together, we will get to a look into Event Marketing!
Wanting to increase your company revenues? Jim has the bucket overflowing for others, join them by clicking here! Perhaps you just want to learn more about Jim, just click on this photo of him!